Assignment 4a: Classification booklet / Text, Images + Hierarchy

For this project, You will design an 4-page booklet which reflects and discusses your specific type category. The size of the book will be predetermined, but otherwise, this can be as experimental a booklet as you desire, as long as it describes various aspects of the type class, or typefaces within your class. Therefore, you will have the opportunity to explore grids, and other layout options, hierarchy, color choices, etc. It should include an ‘informational’ design aspect, including scaled-up letterforms with labels, showing the distinct aspects of the class. There must also be text which gives some historical background on your type class.

First, we will go through a gathering phase.

1. Do RESEARCH: Gather text + Images:
The booklet might include any of the following information:
a. Historical information about your type class.
b. Historical information about type designers/type faces within the class.
c. Reasons specific classes developed.
d. Information about the period or movement that influenced the class or specific faces in the class.
e. Letterforms that are unique within the class.
f. Any other information that you think is pertinent or interesting.
g. Find as many images (eg books, posters, magazine covers) where a typeface in your classification was used. You can reference design styles perhaps either within your layout,
and you can also include some of these images in your layout, if it fits with your design.

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It’s also important to create a typographic hierarchy that you can incorporate into your design. Using the parameters below, we can start to look at how hierarchies can be defined and created. In the final booklet, you will have to establish a hierarchy as a set of cues for the reader to follow. You may end up developing your final hierarchy further, but for the time being, follow these parameters.

2. Create 4 different hierarchies:
Create four different typographic hierarchies using only one type family within your class. You do not have to use the same typeface which you sketched last week, but it has to be in the same class.

Your hierarchy should include:
headline: main title
subhead: subtitle; functions to break up body text into parts
body text: running text
captions: a brief appended piece of information
folio: page number

4 options should include:
option 1 should vary the type size only, but maintain one weight.
option 2 can incorporate the entire family such as roman, bold, italic, and small caps.
option 3 should vary the size and color only.
option 4 can vary the entire family such as bold, italic, small caps, the size, the color, as well as tracking of the type.

due Wednesday March 10th:
For next wednesday, bring in all of your research and gathered materials on your type class, as well as a printout of the 4 hierarchies you’ve created, following the parameters above.